Digital Marketing Manager (f/m/d) - Wiesbaden - Germany in Amstelveen

Beschrijving

Ready to make an impact in hospitality marketing?
We’re not just looking for a Digital Marketing Manager (f/m/d), but for a strategic thinker with a hands-on approach to manage online campaigns, boost engagement, and maximize revenue. If you love combining creativity with data-driven insights, this role is for you!

Borealis Hotel Group is a very fast growing hotel group with hotels of different brands. Including IHG, Accor, Hilton and Mariott. We now have a fantastic role open that puts you on the radar of all the different brands we work with.

Role Summary:

• Develop and implement digital marketing strategies (SEO, PPC, social media, email)

  
  

• Manage social media channels, including paid advertising, influencer collaborations, and brand campaigns, with regular performance analysis

  
  

• Manage the paid media strategy and budgets for all hotels

  
  

• Oversee content strategy, including training programs, to enhance property-level social media presence

  
  

• Development of on-property content champion program and training

  
  

• Act as brand guardian for hotels and sales teams, ensuring alignment with guidelines and support with marketing tools

  
  

• Support eCommerce initiatives across all properties and manage the paid media strategy as well as budgets for all hotels

  
  

• Identify and implement marketing opportunities resulting from local partnerships to ensure optimum exposure for the hotel and its facilities and services

  
  

• Regular auditing and reporting of online channels to drive online performance

  
  

Administration & Reporting:

• Ownership of the digital strategy for all hotels, covering social media, brand channels, OTAs, and directory listings

  
  

• Conduct monthly social media reporting, analysis, and ROI evaluation for marketing expenditures

  
  

• Proper and effective use of BHG systems and tools

  
  

• Prepare and complete other reports and presentations as required

  
  

• Ensure that all activities follow GDPR regulations, Brand & IHR operating policies, purchase orders, processes, and systems

  
  

• Degree or equivalent in marketing with knowledge of SEO, social media, email marketing, PR, and print/collateral management

  
  

• At least 1 year of marketing experience; experience with Meta Business Manager and Canva is a plus.

  
  

• Strong interpersonal, creative, analytical, and problem-solving skills with an eye for design. Organized, diligent, and skilled at managing multiple competing priorities.

  
  

• Commercially savvy, highly motivated, and determined to achieve results

  
  

• Excellent attention to detail.

  
  

• Ability to generate ideas, write effective online copy, and influence stakeholders at all levels

  
  

• Resourceful and able to use initiative, solve problems and find solutions.

  
  

• Flexible, adaptable and able to respond/thrive within a busy working environment

  
  

• The role may require travel to properties within the region

  
  

• Speaking German and English

  
  

Extra informatie

Status

Open

Opleidingsniveaus

HBO

Plaats

Amstelveen

Dienstverbanden

Fulltime (startersfunctie)

Gepubliceerd op

29-04-2025