Account Marketing Lead - Retail - 6+ Months - NL

We're looking for an Account Marketing Lead to drive integrated, consumer‑led marketing strategies for a major strategic account partner in the EMEA region at a prominent apparel brand.

In this role, you will turn global and regional brand direction into impactful, partner‑specific plans that build demand, elevate brand expression, and support commercial growth.

The ideal candidate combines strategic thinking with precise execution and excels at navigating complex, cross‑functional environments.

Key Responsibilities

Account Marketing Strategy & Seasonal Planning

• Develop account‑specific strategies and seasonal plans aligned with brand and marketplace priorities.
• Localize global and regional direction into relevant partner stories and product priorities.
• Identify key moments and opportunities to maximize impact.

Integrated Campaign Leadership

• Lead campaign planning from briefing through execution and seasonal recap.
• Define objectives, audiences, product focus, marketing mix, and timelines.
• Align internal teams across brand, digital, retail, media, and more.

Partner Collaboration & Influence

• Build strong relationships with the account's marketing teams.
• Influence partner plans to ensure premium brand storytelling and execution.

Cross‑Functional Orchestration

• Bring multiple teams together without formal authority.
• Manage athlete‑related approvals and rights usage.
• Closely partner with merchandising and commercial teams for product‑aligned plans.

Operational Excellence

• Own governance, timelines, and approval processes.
• Track performance against KPIs and deliver actionable recaps.

Key Qualifications

• Strong background in account, brand, retail, or integrated marketing.
• Proven ability to drive complex, multi‑stakeholder initiatives.
• Experience with wholesale or strategic retail partners is a plus.
• Strategic mindset with sharp executional skills.
• Ability to influence and align across a matrixed organization.
• Excellent communication, project management, and organization.
• Solid understanding of consumer journeys, retail environments, and brand storytelling

Contract details

• Start date: February
• Location: Hybrid, Hilversum
• Duration: 6+ months (plus potential extensions)
• Salary/Hourly rate: Please let us know your expectations.

Interested? Please apply via the link below with your updated CV, or reach out directly with your updated CV to m.tshangana(a)globalenterprisepartners.com.

Let op: vacaturefraude

• Wij zullen nooit via WhatsApp of in een videogesprek vragen om jouw persoonlijke gegevens (zoals een kopie van je ID, bankgegevens of BSN).
• Twijfel je over de echtheid van een vacature of contactpersoon? Neem dan altijd rechtstreeks contact met ons op via de officiële contactgegevens op onze website.

Important: job fraud

• We will never ask for personal information (such as a copy of your ID, bank details, or social security number) via WhatsApp or during a video call.
• If you're unsure whether a vacancy or contact person is legitimate, please reach out to us directly using the official contact details on our website.